Lance Loethen started Tract Advisors in 2020, building upon 20 years of experience researching, evaluating, and advising programs supporting community development finance, economic development, and public policy for Reinvestment Fund and Opportunity Finance Network. This work includes impact assessment, program evaluation, mapping tools, geospatial analytics, funding applications, and helping investors use data-driven strategies to maximize their social and economic impacts. Prior to the CDFI industry, Lance spent four years underwriting reinsurance contracts and fixed income investments at GE Capital.